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It is clear that setting up an idea management program as a simple online collection tool is insufficient for delivering the anticipated ROI. Users should address the organizational and cultural issues of innovation management. Organizations establish innovation programs with great fanfare, succeed at generating ample ideas, and then have difficulty sustaining the momentum through implementation. Word-of-mouth amongst organizations is part of the story here. Good insight from Carol and Kathy, and we’re seeing a similar evolution in the market from our perch. Here is what analysts Carol Rozwell and Kathy Harris say about the technology:Ĭompanies in a wide variety of industries are turning to idea management as a way to bolster innovation that drives sales of existing products, creates new opportunities to increase revenue, or radically changes process or cost structure.ĭuring 20, the growth in vendors and success stories for idea management have driven interest in innovation and confidence in engaging employees. The field of idea management is relatively new, but one that has generated good results for early adopting organizations. iPads), social analytics and cloud computing.Īnd if you’re divining from the curve, good to see the sector on the upswing moving toward Slope of Enlightenment. The inclusion of Idea Management puts the sector in good company, with media tablets (e.g. Gartner has examined the maturity of 1,800 technologies and trends in 75 technology, topic, and industry areas.įrom that list, 41 technologies were selected for inclusion this year in the overall emerging technologies hype cycle (there are separate hype cycles for 75 different sectors). Idea Management’s Place Among Technologies In the field of social software, you can see several technologies listed: The 2010 Emerging Technologies Hype Cycle: Approximately 20% of the technology’s target audience has adopted or is adopting the technology as it enters this phase. Growing numbers of organizations feel comfortable with the reduced level of risk the rapid growth phase of adoption begins.
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Tools and methodologies are increasingly stable as they enter their second and third generations. The real-world benefits of the technology are demonstrated and accepted. Commercial off-the-shelf methodologies and tools ease the development process. Media interest wanes, except for a few cautionary tales.įocused experimentation and solid hard work by an increasingly diverse range of organizations lead to a true understanding of the technology’s applicability, risks and benefits. The only enterprises making money are conference organizers and magazine publishers.īecause the technology does not live up to its overinflated expectations, it rapidly becomes unfashionable. The Hype Cycle for Emerging Technologies features technologies that are the focus of attention in the IT industry because of particularly high levels of hype, or those that may not be broadly acknowledged but which we believe have the potential for significant impactįor reference, the Hype Cycle tracks technologies through five stages:Ī breakthrough, public demonstration, product launch or other event generates significant press and industry interest.ĭuring this phase of overenthusiasm and unrealistic projections, a flurry of well-publicized activity by technology leaders results in some successes, but more failures, as the technology is pushed to its limits. Here is how Gartner Fellow Jackie Fenn describes this particular report: The Hype Cycle for the Emerging Technologies, 2010, was published publicly. Gartner Hype Cycles describe the various technologies that address a particular market.
Gartner hype cycle 2007 series#
maintains a series of well-followed reports, called Hype Cycles.